Grappling with today’s B2B Buyer’s Journey is the Secret to Win in B2B Marketing - Interview with Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

read more

B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths regarding modern B2B marketing. We talk about just how the buying trip is now entirely fragmented as well as the way that neighborhood building can help online marketers retake control of the exploration a

read more

Other Truths About Modern B2B Marketing

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other facts regarding contemporary B2B marketing. We discuss just how the purchasing journey is currently entirely fragmented as well as the manner in which community building can assist marketing experts retake control

read more